(From the website):
Hobbyeasy, a private company based in Hong Kong, began as a magazines distribution and subscription agent named Subseasy SubsEasy Agent Services Ltd in 2000. With the personal interest and enthusiasm in scale models, SubsEasy integrates the business model of magazines retailing and subscription into scale models with emphasis on wide range of product selection, reliable customer services, price competitiveness and services to modelers in Mainland China.
In order to fulfill the business principles, Hobbyeasy began to scratch out a solution, one that combined scale models, databases and the Internet. After a short period of planning during 2003 summer, we came out the web based platform Hobbyeasy.com, a conglomerates of manufacturers and main distributors in scale models united by the Internet through a massive searchable database.
Hobbyeasy.com strives to be one of the world's best scale models source where sellers sell and modelers find models they want at prices they love.
Develop and implement a professional platform that integrates all partners into a seamless unit to meet ongoing demands of the Modelers.