Here's a look at two illustration panels from the box of Revell's original 1969 release of their 1/96 scale Saturn V.
The front of the box is on the left, while one of the side panels appears on the right. When this kit was released in 1969 it sold for (US)$12. That would be about $77 in 2014 dollars.
Along with the innovative method of assembly that Revell engineered for this kit they also came up with a novel box. The box was all one piece and served as a carrying and storage case. There was no separate top and bottom. A plastic carrying handle was attached on one of the side panels.
My built Saturn V kit ended up in this box and survives to this day. It spent many years (decades!) in the attic of my parent's house. I finally rescued it in the early 2000s.