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Banner advertising

Targeted | Flexible | Control | Insights

Statistics January 2019

Google Analytics

  • Monthly Pageviews: 3,966,292
  • Monthly Visits: 942,794
  • Monthly Unique Visitors: 394,383
  • Avg. Visit Duration: 3m 18s

External rankings

  • Alexa Traffic Rank: 36,595
  • Google Pagespeed: 97/100
Best ranked scale modeling website globally

Campaign options

Pricing

Pricing is easy, flexible and can be adapted during the campaign. Suggested CPM pricing per 1000 impressions depending on the priority are:

For global long term campaigns you can pick lower CPMs/Priority. For targeted and short term campaigns it is better to pick higher priority campaigns. Or mix and match.

Popular packages
Awareness
6000
Impressions/day

(max per day)
30 days=180K views|90 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Standard
4000
Impressions/day

(max per day)
30 days=120K views|90 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Priority
4000
Impressions/day

(max per day)
30 days=120K views|114 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Fill the gaps
10000
Impressions/day

(max per day)
30 days=300K views|90 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup

More packages at the bottom.

Banner settings

Dimensions:
  • 1456x180px (Leaderboard) (or 728x90px)
  • 600x500px (Medium rectangle) (or 300x250px)
  • 600x200px (3:1 Rectangle) (or 300x100px)
  • 320x1200px (Wide Skyscraper) (or 160x600px)


Note: You can pick and choose which dimensions you upload (only 1, a few or even all). Multiple variants of the same size are allowed.

Clicktrough URL:Provide us with the URL(s) to visit when people click on your banner.

Smart Targeting options (optional)

Geo targeting:Show specific banners worldwide or only to visitors from specific countries
Section targeting:
Main pages Home | Newsfeed | Updates | Search | Mates Database Kits | Paints | Books | Magazines Other Events | Shops | Brands | Topics
Category targeting:
Aircraft Helicopters | Jets | Propeller | Gliders | Airships Vehicles Tanks | Tank destroyers | APC/IFV's | Armoured cars | Artillery | Trucks | Trailer | Cars | Motorcycles | Busses | Utility | Carriages Trains Freight wagons | Locs (Diesel) | Locs (Electricity) | Locs (Steam) | Passenger coaches | Rail cars Ships Motorships | Sailing ships Science Fiction Fantasy | Battlestar Galactica | Maschinen Krieger | Space: 1999 | Star Trek | Star Wars | Babylon 5 Comics Anime | Gundam | Macross | Manga | Comics | Marvel Space Space Expositions Expositions Infrastructure Buildings | Fortifications | Landmarks | Radars | Transport Movies and series TV Series | Movies Hobby Material Tools | Bits & Pieces Generic
Scale targeting:
Popular 1:35 | 1:72 | 1:48 | 1:32 | 1:25 | 1:24 | 1:20 | 1:18 | 1:12 | 1:144 | 1:350 | 1:700 ...
Banner Limits:The same user will see your banner maximum 25 times a session.

 

Examples

160x600px banner (showing a 320x1200px image)

A few examples of our 4 banner sizes including the high-resolution banner artwork.
Click the image to see the double sized image to support high resolution screens:


728x90px banner (showing a 1456x180px image)

300x250px banner (showing a 600x500px image)

300x100px banner (showing a 600x200px image)

Register for partner account

Setup and monitor your campaigns, upload banners, target your audience in our self service portal.

Partner registration

Billing

Payment

VAT

Reporting

You can monitor the performance of your banners directly here on scalemates via our easy to use reporting. Combined with the flexibility we offer you can adjust your settings to better target your audience or to swap your banner artwork.

Sample interactive report

Quickstart packages

Some popular predefined packages, all settings can be modified by yourself afterwards (even during the campaign) according to your specific needs and budget.

Awareness campaigns
Awareness
3000
Impressions/day

(max per day)
30 days=90K views|45 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Awareness
4000
Impressions/day

(max per day)
30 days=120K views|60 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Awareness
6000
Impressions/day

(max per day)
30 days=180K views|90 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Awareness
8000
Impressions/day

(max per day)
30 days=240K views|120 EUR

CPM: 0.50 EUR
Weight: Low (2)

Start setup
Standard campaigns
Standard
3000
Impressions/day

(max per day)
30 days=90K views|67.5 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Standard
4000
Impressions/day

(max per day)
30 days=120K views|90 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Standard
6000
Impressions/day

(max per day)
30 days=180K views|135 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Standard
8000
Impressions/day

(max per day)
30 days=240K views|180 EUR

CPM: 0.75 EUR
Weight: Standard (3)

Start setup
Priority campaigns
Priority
3000
Impressions/day

(max per day)
30 days=90K views|85.5 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Priority
4000
Impressions/day

(max per day)
30 days=120K views|114 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Priority
6000
Impressions/day

(max per day)
30 days=180K views|171 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
Priority
8000
Impressions/day

(max per day)
30 days=240K views|228 EUR

CPM: 0.95 EUR
Weight: Priority (5)

Start setup
High Priority campaigns
High priority
3000
Impressions/day

(max per day)
30 days=90K views|103.5 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
High priority
4000
Impressions/day

(max per day)
30 days=120K views|138 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
High priority
6000
Impressions/day

(max per day)
30 days=180K views|207 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
High priority
8000
Impressions/day

(max per day)
30 days=240K views|276 EUR

CPM: 1.15 EUR
Weight: High priority (7)

Start setup
Fill the gaps campaign
Fill the gaps
6000
Impressions/day

(max per day)
30 days=180K views|54 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup
Fill the gaps
8000
Impressions/day

(max per day)
30 days=240K views|72 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup
Fill the gaps
10000
Impressions/day

(max per day)
30 days=300K views|90 EUR

CPM: 0.30 EUR
Weight: Very low (1)

Start setup

Key advantages

Scalemates
Typical website
Smart targeting
Topic/Scales/Section/Geo
No targeting options
Focussed exposure
2-5 banners per page
4-15 banners per page
Cross device
Mobile/Tablet/Desktop
Desktop
Crisp HD banners
High resolution
Standard resolution
Multi-banner campaigns
Multi banner & multi-size
1 banner per campaign
Self serviceable
With instant changes
Detailed reporting
Real CPM pricing
Fixed montlhy fee
Short campaigns
1 Hour
1 Month
Choose your price
Pay upfront

Extra Background

Your CPM rate defines the priority of your campaign, the priority is used in a weighted algorithm to decide which ad we display when multiple campaigns compete for the same targeting. The higher the priority the higher the share for competing targets.

The competition only happens when there is not enough space. Eg. A high priority campaign only targets 20% of the available slots. This means that for the other 80% you can get full coverage with the lowest priority.

CPMPriorityLabel
0.30 EUR1Very low
0.50 EUR2Low
0.75 EUR3Standard
0.95 EUR5Priority
1.15 EUR7High priority
1.35 EUR10Top priority

Example 1
 Campaign ACampaign BEmpty ads
Priority:170
Target:100%100%0%
Win rate:12.5%87.5%0%

Example 2
 Campaign ACampaign BEmpty ads
Priority:130
Target:100%100%0%
Win rate:25%75%0%

Example 3
 Campaign ACampaign BEmpty ads
Priority:130
Target:100%60%0%
Win rate:40%60%0%

Example 4
 Campaign ACampaign BEmpty ads
Priority:130
Target:34%13%0%
Win rate:34%13%53%

Best practices

  • Your design matters! eg. 15 banner design tips to get more clicks or 6 Effective design tips for banners
  • Send us your high resolution versions so your ads stand out.
  • Send us a few variants so the most successful banner is shown.
  • Make your landing page frictionless (fast, clear and a well defined call to action)
  • Statistics January 2019

    Google Analytics

    • Monthly Pageviews: 3,966,292
    • Monthly Visits: 942,794
    • Monthly Unique Visitors: 394,383
    • Avg. Visit Duration: 3m 18s

    External rankings

    • Alexa Traffic Rank: 36,595
    • Google Pagespeed: 97/100
    Best ranked scale modeling website globally

    Contact us

    If your products are interesting to the audience of scalemates.com and wish to explore advertising opportunities, please reach out to us:

    Reach out » Partner registration

    Thank you, looking forward to be part of your next successful advertising campaign
    Tim Vereecke

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