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Banner advertising

Targeted | Flexible | Control | Insights

Statistics March 2018

Google Analytics

  • Monthly Pageviews: 2,421,490
  • Monthly Visits: 573,465
  • Monthly Unique Visitors: 236,964
  • Avg. Visit Duration: 3m 25s

External rankings

  • Alexa Traffic Rank: 58,586
  • Google Pagespeed: 97/100
Best ranked scale modeling website globally

Campaign options

Pricing

Pricing is easy, flexible and can be adapted during the campaign. Suggested CPM pricing per 1000 impressions depending on the priority are:

For global long term campaigns you can pick lower CPMs/Priority. For targeted and short term campaigns it is better to pick higher priority campaigns. Or mix and match.

Predefined packages are available for a quick start:

Popular packages
Awareness campaign
Medium

(max)
6000 Impressions/day
CPM: 0.50 EUR

(max)
3.00 EUR per day

eg. 30 days=180K views|90 EUR

Weight: Low (2)

Start setup »
Standard campaign
Medium

(max)
6000 Impressions/day
CPM: 0.75 EUR

(max)
4.50 EUR per day

eg. 30 days=180K views|135 EUR

Weight: Standard (3)

Start setup »
Priority campaign
Small

(max)
4000 Impressions/day
CPM: 0.95 EUR

(max)
3.80 EUR per day

eg. 30 days=120K views|114 EUR

Weight: Priority (4)

Start setup »
Fill the gaps
Large

(max)
8000 Impressions/day
CPM: 0.30 EUR

(max)
2.40 EUR per day

eg. 30 days=240K views|72 EUR

Weight: Very low (1)

Start setup »

Tight budget campaigns

Awareness campaign
X-Small

(max)
3000 Impressions/day
CPM: 0.50 EUR

(max)
1.50 EUR per day

eg. 30 days=90K views|45 EUR

Weight: Low (2)

Start setup »
Awareness campaign
Small

(max)
4000 Impressions/day
CPM: 0.50 EUR

(max)
2.00 EUR per day

eg. 30 days=120K views|60 EUR

Weight: Low (2)

Start setup »
Standard campaign
X-Small

(max)
3000 Impressions/day
CPM: 0.75 EUR

(max)
2.25 EUR per day

eg. 30 days=90K views|67.5 EUR

Weight: Standard (3)

Start setup »
Fill the gaps
Medium

(max)
6000 Impressions/day
CPM: 0.30 EUR

(max)
1.80 EUR per day

eg. 30 days=180K views|54 EUR

Weight: Very low (1)

Start setup »

More packages at the bottom.

Banner settings

Dimensions:
Desktop
  • 1456x180px (Leaderboard) (or 728x90px)
  • 600x500px (Medium rectangle) (or 300x250px)
  • 600x200px (3:1 Rectangle) (or 300x100px)
Tablets
  • 936x120px (Banner) (or 468x60px)
  • 320x1200px (Wide Skyscraper) (or 160x600px)
Phones
  • 600x200px (3:1 Rectangle) (or 300x100px)

  • Note: You can pick and choose which dimensions you upload (only 1, a few or even all). Multiple variants of the same size are allowed.

    Clicktrough URL:Provide us with the URL(s) to visit when people click on your banner.

    Smart Targeting options (optional)

    Geo targeting:Show specific banners worldwide or only to visitors from specific countries
    Section targeting:
    Main pages Home | Newsfeed | Updates | Search | Mates Database Kits | Paints | Books | Magazines Other Events | Shops | Brands | Topics
    Category targeting:
    Aircraft Helicopters | Jets | Propeller | Gliders | Airships Vehicles Tanks | Tank destroyers | APC/IFV's | Armoured cars | Artillery | Missiles | Trucks | Trailer | Cars | Motorcycles | Busses | Utility | Carriages Trains Freight wagons | Locs (Diesel) | Locs (Electricity) | Locs (Steam) | Passenger coaches | Rail cars Ships Motorships | Sailing ships Science Fiction Fantasy | Battlestar Galactica | Maschinen Krieger | Space: 1999 | Star Trek | Star Wars | Babylon 5 Comics Anime | Gundam | Macross | Manga | Comics | Marvel Space Space Expositions Expositions Infrastructure Buildings | Fortifications | Landmarks | Radars | Transport Movies and series TV Series | Movies Hobby Material Tools | Bits & Pieces Generic
    Scale targeting:
    Popular 1:35 | 1:72 | 1:48 | 1:32 | 1:25 | 1:24 | 1:20 | 1:18 | 1:12 | 1:144 | 1:350 | 1:700 ...
    Banner Limits:The same user will see your banner maximum 25 times a session.

    Need help with a tailored campaign? Contact us and we are happy to assist you.

     

    Easy UI to target your audience 24/7

    Reporting

    You can monitor the performance of your banners directly here on scalemates via our easy to use reporting. Combined with the flexibility we offer you can adjust your settings to better target your audience or to swap your banner artwork.

    Sample interactive report

    Best practices

  • Your design matters! eg. 15 banner design tips to get more clicks or 6 Effective design tips for banners
  • Send us your high resolution versions so your ads stand out.
  • Send us a few variants so the most successful banner is shown.
  • Make your landing page frictionless (fast, clear and a well defined call to action)
  • Register for partner account

    Setup and monitor your campaigns, upload banners, target your audience in our self service portal.

    Partner registration

    Billing

    Payment

    VAT

    Quickstart packages

    Some popular predefined packages, all settings can be modified by yourself afterwards (even during the campaign) according to your specific needs and budget.

    Awareness campaigns
    Awareness campaign
    X-Small

    (max)
    3000 Impressions/day
    CPM: 0.50 EUR

    (max)
    1.50 EUR per day

    eg. 30 days=90K views|45 EUR

    Weight: Low (2)

    Start setup »
    Awareness campaign
    Small

    (max)
    4000 Impressions/day
    CPM: 0.50 EUR

    (max)
    2.00 EUR per day

    eg. 30 days=120K views|60 EUR

    Weight: Low (2)

    Start setup »
    Awareness campaign
    Medium

    (max)
    6000 Impressions/day
    CPM: 0.50 EUR

    (max)
    3.00 EUR per day

    eg. 30 days=180K views|90 EUR

    Weight: Low (2)

    Start setup »
    Awareness campaign
    Large

    (max)
    8000 Impressions/day
    CPM: 0.50 EUR

    (max)
    4.00 EUR per day

    eg. 30 days=240K views|120 EUR

    Weight: Low (2)

    Start setup »
    Standard campaigns
    Standard campaign
    X-Small

    (max)
    3000 Impressions/day
    CPM: 0.75 EUR

    (max)
    2.25 EUR per day

    eg. 30 days=90K views|67.5 EUR

    Weight: Standard (3)

    Start setup »
    Standard campaign
    Small

    (max)
    4000 Impressions/day
    CPM: 0.75 EUR

    (max)
    3.00 EUR per day

    eg. 30 days=120K views|90 EUR

    Weight: Standard (3)

    Start setup »
    Standard campaign
    Medium

    (max)
    6000 Impressions/day
    CPM: 0.75 EUR

    (max)
    4.50 EUR per day

    eg. 30 days=180K views|135 EUR

    Weight: Standard (3)

    Start setup »
    Standard campaign
    Large

    (max)
    8000 Impressions/day
    CPM: 0.75 EUR

    (max)
    6.00 EUR per day

    eg. 30 days=240K views|180 EUR

    Weight: Standard (3)

    Start setup »
    Priority campaigns
    Priority campaign
    X-Small

    (max)
    3000 Impressions/day
    CPM: 0.95 EUR

    (max)
    2.85 EUR per day

    eg. 30 days=90K views|85.5 EUR

    Weight: Priority (4)

    Start setup »
    Priority campaign
    Small

    (max)
    4000 Impressions/day
    CPM: 0.95 EUR

    (max)
    3.80 EUR per day

    eg. 30 days=120K views|114 EUR

    Weight: Priority (4)

    Start setup »
    Priority campaign
    Medium

    (max)
    6000 Impressions/day
    CPM: 0.95 EUR

    (max)
    5.70 EUR per day

    eg. 30 days=180K views|171 EUR

    Weight: Priority (4)

    Start setup »
    Priority campaign
    Large

    (max)
    8000 Impressions/day
    CPM: 0.95 EUR

    (max)
    7.60 EUR per day

    eg. 30 days=240K views|228 EUR

    Weight: Priority (4)

    Start setup »
    High Priority campaigns
    High priority campaign
    X-Small

    (max)
    3000 Impressions/day
    CPM: 1.10 EUR

    (max)
    3.30 EUR per day

    eg. 30 days=90K views|99 EUR

    Weight: High priority (6)

    Start setup »
    High priority campaign
    Small

    (max)
    4000 Impressions/day
    CPM: 1.10 EUR

    (max)
    4.40 EUR per day

    eg. 30 days=120K views|132 EUR

    Weight: High priority (6)

    Start setup »
    High priority campaign
    Medium

    (max)
    6000 Impressions/day
    CPM: 1.10 EUR

    (max)
    6.60 EUR per day

    eg. 30 days=180K views|198 EUR

    Weight: High priority (6)

    Start setup »
    High priority campaign
    Large

    (max)
    8000 Impressions/day
    CPM: 1.10 EUR

    (max)
    8.80 EUR per day

    eg. 30 days=240K views|264 EUR

    Weight: High priority (6)

    Start setup »
    Fill the gaps campaign
    Fill the gaps
    Medium

    (max)
    6000 Impressions/day
    CPM: 0.30 EUR

    (max)
    1.80 EUR per day

    eg. 30 days=180K views|54 EUR

    Weight: Very low (1)

    Start setup »
    Fill the gaps
    Large

    (max)
    8000 Impressions/day
    CPM: 0.30 EUR

    (max)
    2.40 EUR per day

    eg. 30 days=240K views|72 EUR

    Weight: Very low (1)

    Start setup »
    Fill the gaps
    X-Large

    (max)
    10000 Impressions/day
    CPM: 0.30 EUR

    (max)
    3.00 EUR per day

    eg. 30 days=300K views|90 EUR

    Weight: Very low (1)

    Start setup »

    Key advantages

    Scalemates
    Typical website
    Smart targeting
    Topic/Scales/Section/Geo
    No targeting options
    Focussed exposure
    2-5 banners per page
    4-15 banners per page
    Cross device
    Mobile/Tablet/Desktop
    Desktop
    Crisp HD banners
    High resolution
    Standard resolution
    Multi-banner campaigns
    Multi banner & multi-size
    1 banner per campaign
    Self serviceable
    With instant changes
    Detailed reporting
    Real CPM pricing
    Fixed montlhy fee
    Short campaigns
    1 Hour
    1 Month
    Choose your price
    Pay upfront

    Statistics March 2018

    Google Analytics

    • Monthly Pageviews: 2,421,490
    • Monthly Visits: 573,465
    • Monthly Unique Visitors: 236,964
    • Avg. Visit Duration: 3m 25s

    External rankings

    • Alexa Traffic Rank: 58,586
    • Google Pagespeed: 97/100
    Best ranked scale modeling website globally

    Contact us

    If your products are interesting to the audience of scalemates.com and wish to explore advertising opportunities, please reach out to us:

    Reach out » Partner registration

    Thank you, looking forward to be part of your next successful advertising campaign
    Tim Vereecke

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