Scalemates, scale modeling database | stash manager
scale modeling database | stash manager

Marketplace

Targeted | Flexible | Control | Insights

Advertise via SCM Market Place

Display an attractive teaser with an up to date price, logo and direct link to the matching product in your shop. We have 430.000+ products in our database, a starting point for many modelers before buying a kit. To see it in action look here SCM Market Place example. Members can setup a personal wishlist, your line items will be proposed whenever they look at their wishlist. See it here.


A sample view of 1 of our 430.000 product pages showing price info from 25+ different online hobby shops across the globe.

Pricing

Pricing is based on measurable benefits for your shop.

  • Type: CPC (Cost per click)
  • Smart pricing: Price per click = Product price × 0.005 (capped at 0.50 EUR)

Examples: Cost per click
  • User A clicks on your product advertised for EUR 10, the price for this click is 10 EUR × 0.005 = 0.05 EUR
  • User C clicks on your product advertised for USD 20, the price for this click is 20 USD × 0.005 = 0.10 USD
  • User D clicks on your product advertised for EUR 150, the price for this click is 148 EUR × 0.005 = 0.74 EUR capped to 0.50 EUR

Benefits

The scalemates marketplace offers some important benefits over other marketing campaigns:

Scalemates
Typical website
High conversion rates
Highly targeted audience
-
No maintenance
Effortless marketing
-
Live pricing info
Updated every hour *
-
Live stock info
Updated every hour *
-
Geo targeting
Currency conversions + display order
-
Geo blocking
Limit display to certain countries
-
Detailed reporting
Stats per products, Geo, Date
Smart pricing
CPC based on product price (capped)
-
Repeated click protection
Repeated clicks are invalidated
-
Cross device
Mobile/Tablet/Desktop
-
Proven
Used by 25+ shops since 2013
Pay upfront
* configurable: every 15mins up to every 24 hours

How it works

1) Product data feed (Done by you)

We need from you a simple CSV file (comma seperated value) with the list of available products in your shop. This CSV file must be downloadable via a (safe) URL hosted on YOUR domain.
Next to CSV we can also work with XML files (most formats accepted like Google Merchant API, Amazon, Ebay, ...).

For every product (or a subset of your products) you need to provide the following information in the CSV file

  • Unique Number (ID)
  • Product title
  • Product company
  • Product number (SKU)
  • Barcode number (EAN)
  • Product scale
  • Shop URL
  • Shop Price
  • Product Stock indication (Traffic light, Green/Orange/Blue/Red, In Stock/Preorder/Delayed orderable/Out of stock,...)
Example:
If you sell the Revell's kit 04651 in scale 1:72 for EUR 19.99, a line in the CSV file looks like:
"012345678","NH-90 NFH Marine","Revell","04651","1:72","http://www.yourshop.com/product.....","19.99"

Additionally you can include as well the following information:

  • Product Category: Kit/Aftermarket/Tools/Decals/....
  • Product Original price or MSRP.

The datafeed will be accessed every 2 hours to synchronise the latest pricing information, add the latest items in your shop as well as remove obsolete products.

2) Data Matching (Done by Scalemates)

Based on data downloaded via the CSV file (see previous step) we will match your products with our massive database and display your offering on all matched products.

Matching is a smart process handled by the scalemates engine. It takes into account that shops have often different product numbers stored internally. This is NOT an issue for us.

Revell's kit 04651 might be listed as REV04651, Rog04651, RV-04651, ROG4651... and many more variatons.

3) Follow up your campaigns (Done by you)

You will receive a personal login giving you access to a secure reporting section. A wide variety of reports is available to follow up your campaigns. (CTR, CPC, CPM, monthly overviews, invalidated clicks,...)

  • Advertising activity for this period
  • Invoiced activity for previous period
  • Dashboard
  • Last 2000 clicks
  • Trends & Statistics
  • Popular products
  • Uncharged Activity per day


Dashboard view with the last clicks, in this case you see one invalidated double click


A list showing most popular products by clicks for your shop. (same list is available across scalemates)

Ensuring fair use

What we do

We strive to only charge for valid clicks and have various limits put in place. Hence, we have a sophisticated and always evolving fraud detection system in place to detect duplicate or invalid clicks. These clicks will off course not be charged. We protect you against:

  • A user clicking multiple times on the same ad in a certain period (multiple caps put in place)
  • A user clicking multiple times on multiple ads from the same shop (multiple caps put in place)
  • A user clicking multiple times on multiple ads from different shops (multiple caps put in place)
  • A registered shop owner clicking on his own ads (never counted)
  • A registered shop owner clicking on other ads (never counted)
  • A search bot viewing or clicking ads (never counted)
  • ...

When logged in to scalemates you will see reports showing valid activity as well as invalid activity. Some invalid activity is detected in real time, other only after a few hours or even up to 7 days. (It is thus perfectly possible that the amount of charged clicks drops from one day to the other).

In case of doubt we have a "no charge" policy on the set of clicks being contested. (but do not abuse our trust)

What you should do

This is easy, you decide in your datafeed the set of products which should be advertised on scalemates. If you decide to include products you do not have in stock you will be charged for clicks which are less likely to convert into a sale.

You are obliged to send the correct prices via the datafeed. Deliberatly decreasing the price on scalemates (to attract traffic and thus being charged less) is NOT allowed. You can and should trigger the resynchronisation manually (via link on scalemates) if important price changes are done.

You have 24/7 live access to a powerful reporting engine, use it to follow up your campaigns! Once the invoice is created (7th of every month, for the previous period) all clicks are finalised and billed!

Pay your invoices on time! is an international environment, it does not matter if in your specific region it is normal that invoices are paid past due date and reminders have to be sent. On scalemates invoices always have to be paid before the due date. Thank you in advance.

Prerequisites

  • We only accept shops or datafeeds with a very high % of items in stock and ready for shipment.
  • We only accept applications when the datafeed is fully automated
  • We only accept professional shops (this starts with a VAT number,...)
  • We only accept shops with 1000 or more products in stock (Exceptions can be made if the products you offer are special and/or your country is not represented on scalemates).
  • We only accept high quality shops were the brand image and service corresponds to the quality of what scalemates visitors expect.

Billing

Payment

  • You get an electronic invoice (PDF) every month via email.
  • Invoices are sent on the 4th of each month (invoicing the previous month).
  • Payments via bank transfer (or Paypal for some currencies)
  • Payment due within 14 days of the invoice date. (No late payments allowed!)
  • Minimum monthly invoice amount is 7 EUR or equivalent in other currency (of course only if active services were delivered).

VAT

  • VAT rules apply on all our services
  • For EU intracommunity services VAT reverse charge applies (Art. 44 Directive 2006/112/EC)

Reporting

  • You have 24/7 live access to your reports (login provided during initial setup)
  • Reporting shows valid clicks, invalid clicks, CPM, CPC, cost per day, accumulated cost for current invoicing period, trends
  • You are ONLY invoiced for the real amount of clicks.
  • We finalise clicks on invoice data
  • All issues or disputes should be sent to us (eMail, Skype, PM) 1 day prior to invoicing.

Statistics November 2020

Google Analytics

  • Monthly Pageviews: 5,711,327
  • Monthly Visits: 1,358,203
  • Monthly Unique Visitors: 562,458
  • Avg. Visit Duration: 3m 20s

External rankings

  • Alexa Traffic Rank: 107,492
  • Google Pagespeed: 100/100
Best ranked scale modeling website globally

Contact us

If your products are interesting to the audience of scalemates.com and wish to explore advertising opportunities, please reach out to us:

Reach out » Partner registration

Thank you, looking forward to be part of your next successful advertising campaign
Tim Vereecke